An interview with HUL's managing director and CEO Sanjiv Mehta.
It is imperative to invest in real time marketing, even at double speed.
The company has booked around 350 spots for the 2015 tournament.
Infotech will see a mixed appraisal season.
The global snacking powerhouse, has roped in a brand ambassador for Perk.
India lost by 95 runs to Australia.
Since its launch in 1985, Frooti has been an instant hit with kids.
Dettol came to India in 1932.
For Motorola, there is one mega distributor, Flipkart.
Ad rates on regular days are less than half, media planners said.
Videocon launched an app-powered air conditioner.
Gujarat-based tea major will run a Rs 2-cr roadblock on Hindi and regional news channels.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
Age and experience not less relevant but firms are gradually moving towards younger leadership teams
@015 may be a good year for FMCG firms.
Raymond was one of the first to start organised apparel retail in India.
Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.
While investment activity jumped three to four times this year over last year for e-commerce, it has shown marginal growth (five per cent) in the case of consumer and retail
The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate.
Cruising comfortably in the 70s, Royal Enfield sputtered to a stop in the 90s, before its comeback in the first decade of the 21st century.
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